Posts Tagged ‘gender’

073 How to Get What You Need by Asking for It with Emily Bennett

For anyone trying to start a business or new project, there’s a juggling act to be had. We need to rearrange our schedules and lives to make sure we can put sufficient energy into this new endeavor. Generally, that means taking away some time or energy from other responsibilities, or, as Emily Bennett of Baby Blastoff! has found, asking for help.

Emily Bennett is the founder of owner of Baby Blastoff!, a children’s clothing line aimed to transcending gender stereotype messages found in most children’s clothing.  Her clothing is USA-made, unisex, printed from Emily’s original artwork, and made from high quality fabric. Emily sources all materials from local, reputable businesses, and sustainably manufactures all products in Albuquerque, New Mexico, supporting her community economically. Emily has her masters in education, and prior to starting Baby Blastoff she taught kindergarten, first, and second grade for five years. In this episode, Emily and I talk about the challenges of being a solopreneur, how to create a schedule that allows you to nurture your business and your family or personal life, and why it is so important to encourage gender equality at a young age.


What You’ll Discover in This Episode:

  • What Emily does to maintain motivation as a solopreneur
  • How Emily is able to create a schedule that allows her to fill her roles both in her family and in her business
  • How you can use your creative skills to sell your product, business, or self


More About Emily

Emily began her business around the time that her son was born. In looking for clothing for him, she was shocked to see that so many of the clothing items available had phrases that blatantly perpetuated gender stereotypes, such as ““lock up your daughters,” or “tough guy.” “I can’t believe the messages we put on babies without thinking very much about how that impacts their lives and how others treat them.” Emily knew that other parents shared her dissatisfaction, so she decided to make clothing of her own.

Baby Blastoff! began in 2014, and seeks to create baby’s clothing with gender neutral or stereotype destroying messages. All of the clothing is meant for both boys and girls, though she hopes that she is able to encourage people to reexamine the words they use when speaking to any child. For her son and other boys, she “wants boys to have the message that they can be gentle. that’s part of being a boy too.” Emily explains, “we would all benefit from a world that was more equal.”

Emily’s business began at the same time that she began motherhood, and she quickly found that there simply wasn’t enough time in the day to take care of everything she needed to. She felt herself growing frustrated and resentful, and finally decided there needed to be a change. She and her family worked out a new schedule so that she could dedicate more time to her business. Right away, “that feeling of resentment melted away” and Emily was able to “get what I needed and take care of myself.”

For anyone hoping to start out on a business project on their own, Emily recommends that each day you ask yourself, “what can I do to feel productive today?” and be sure to ask for what you need both from your support system, and from yourself.


Check Out the Links Mentioned in This Episode!

Baby Blastoff

The Absolutely True Diary of a Part-Time Indian by Sherman Alexie

043 Women and Wine with Dr. Jan Werbinksi and Ali Hill

With the holiday season approaching, we can anticipate parties, dinners, and alcohol consumption. When I go to holiday parties I like to bring a gift; dessert, an appetizer, or a bottle of wine. While I can pinpoint with some certainty the kinds of wines that I like, up until recently it was a mystery to me why I was drawn to the wines that I enjoy. In today’s episode, I get the chance to talk to two experts about why women are drawn to the wines that they are, how wine affects women’s bodies, and I learn some great tips for wine consumption and etiquette!

In this episode I speak with Dr. Jan Werbinski and Ali Hill. Jan is the medical director of the YWCA medical program in Kalamazo, as well as the director of the Sex and Gender Women’s Health Collaborative. She is a board certified obgyn and was the medical director of Borgess Women’s Health, a women’s health center in Kalamazo. Ali Hill is a wine representative in Albuquerque who is currently studying to be a sommelier. I speak with Jan and Ali about the health benefits and risks of drinking wine, what wine consumption means for women and differences between the sexes, and how both women handle working around a topic, alcohol, that is dominated by men.

What You’ll Discover in This Episode

  • Tips for drinking wine in a healthy way
  • What kinds of wines to pair with meals- a great tip for figuring out what to bring to a holiday party!

More About Jan and Ali

For Dr. Jan Werbinski, women’s relationship with wine is a microcosm for the way the medicine often overlooks the significance of biological differences between the sexes. Historically, when cognitive impairment has been studied, the experimental subjects have been men. This means that the possibility of drugs effecting women and men differently is neglected, which can lead to potentially harmful situations. In the case of alcohol consumption, women become “impaired earlier than men” and develop “damage to their vital organs sooner with smaller amounts of alcohol.” Jan explains that this newly realized information is a a step forward for women and research. With these new discoveries, bills are being passed to “try to fix that gap in our knowledge” by mandating a separation in studies for women and men.

For Ali Hill, understanding the way women drink wine is a part of her profession. As a wine representative and sommelier student, Ali understands biologically why women are drawn to certain types of wine, how different wines effect women versus men, and how you can choose the right wine to pair with a particular meal. She explains, “in my business we talk about the feminine palate. Women can pick up on flavors that men cannot.” With more sensitivity to taste, it makes sense that women tend to choose wine as their alcohol of choice than do men.

While women are more inclined to drink wine than are men, the wine industry is actually dominated by men. For Ali, this means understanding how to work with both male and female costumers and sellers. Ultimately, she finds that gender and wine are not so important as a wine seller, as “its’ not what I like or what the buyer likes, we’re looking for what the consumer wants.”

Check Out the Links Mentioned in This Episode!

The Sex and Gender Women’s Health Collaborative

031 Balancing Feminine Perspectives for Better Business with Halla Tomasdottir

In the corporate world, it’s less common for women to have high positions of power. This means that financial decisions are happening in a male-dominated space. Statistically speaking, male dominated spaces tend to present masculine modes of thinking, leaving out feminine contributions. According to Halla Tomasdottir, it is not merely more fair when feminine perspectives are present, but businesses are much more effective when there is a balance between the masculine and feminine ways of handling money.

Halla Tomasdottir is an Icelandic entrepreneur, a co-founder of Audur Capital and a key founder of Reykjavik University. Halla has worked for companies like M&M/Mars and Pepsi Cola and held the role of managing director and executive board member of the Iceland Chamber of Commerce. She has sector experience from consumer products, healthcare, education, media and mobile communication and financial services. Halla was recently a candidate for President of Iceland, of which she was runner-up. She received the Cartier Women’s Initiative Award for outstanding women entrepreneurs in Europe and in March 2011 Newsweek named Halla one of 150 Women Who Shake the World. Today I speak with Halla about why it is so important to have a balance between the masculine and feminine, in every aspect of our lives, what feminine perspectives are in the workplace, and how you can implement some of these gender balance practices in your own business.

Get Halla’s FREE Article “Lean In But Thrive”!

What You’ll Discover in This Episode

  • How you can implement a balanced feminine/masculine environment in your workplace for sustainability, happier employees, and greater success
  • Why balanced gender roles isn’t just more fair, it makes for better business practices
  • Specific recommendations for incorporating Halla’s ESG model (Environment, Social, and Governmental) into your business for more efficient, successful work


Get Halla’s FREE Article “Lean In But Thrive”!

More About Halla

Halla’s assertion that businesses would do better with a greater balance of masculine and feminine thinking isn’t just a notion; it’s been statistically proven. For example, when you include more women in corporate world, they tend to integrate a dedication to community and the people involved in a product rather than have the focus exclusively on shareholders. This small adjustment leads to happier employees, better performance, and an emphasis on sustainability rather than only output. As she puts it, “it’s not just a women’s rights issues, it’s an economic issue.”

For those new to the notion of a feminine and masculine , Halla describes simple ways to begin incorporating feminine modes of thinking into areas where they are currently lacking. She focuses on three areas where practices can be implemented; environment, sociological; and government. By incorporating policies that emphasize concern with governmental, social, and environmental issues, your company focus shifts to have concern for “health of the community,” and your business will more successful. In the simplest terms, when feminine perspectives are included in business there is a shift from focus on output to focus on community, and this shift actually leads to greater output and performance.

While Halla does identify as a feminist, she explains that her push for gender balance in business does “not come from a women’s rights standpoint.” She explains, “when women are empowered, the economy is empowered. Society is empowered. It’s about economic development and society development. It’s good for women and for the men.” Halla does not merely preach this doctrine, she exemplifies it in her in her business and life. Halla was recently ran in the Icelandic presidential race, where she was runner-up. “I’m convinced,” she says, “if we’re to build a world that makes sense and is sustainable in economic and social terms, we ‘re going to need more women.”

Check Out the Links Mentioned in This Episode!

Halla’s TedTalk

Halla on

Background on the economic crash in Iceland and Halla’s work

Get Halla’s FREE Article “Lean In But Thrive”!

007: Navigating Unknown Territory with Dr. Saralyn Mark

It doesn’t seem immediately intuitive to connect women’s health and space travel. However, as Saralyn Mark would tell you, approaching an issue from a plethora of angles will lead not only to deeper understanding of the issue but also to new discoveries. Mark’s multi-disciplinary approach to studying women’s health is one of the reasons that she has been so successful, and this rounded approach is something she takes into her personal life. Today I have the incredible honor to speak with Saralyn Mark, a Senior Policy Advisor to the White House Office of Science and Technology Policy (OSTP) and a world-renowned leader in women’s health.
Get my FREE chapter of Dr. Mark’s book now!
More about Dr. Saralyn Mark

Saralyn Mark’s women’s health career took off in the mid-nineties, a time when the accepted approach to women’s health was linear and unquestioned. She advocated for a more comprehensive, interdisciplinary approach, which led to her to develop a women’s health fellowship. This fellowship has been highly successful and has inspired many similar programs. Saralyn’s work with women’s health has led her to sex and gender based studies, where she examines biological and society-based differences between men and women.


In addition to developing an expertise in women’s health, Saralyn studies space travel. Her unique career course is directed by her experience that “if you go through territory that hasn’t been navigated, you have to chart your own course and you have to be fearless.” Instead of narrowing her interests to fit into one neat career path, she has chosen to pursue all that interests her, be it women’s health, gender studies, space travel, or dance. Today Saralyn is a world-renowned women’s health specialist, the president of Solamed Solutions, Senior Policy Advisor to Office of Science and Technology Policy, and advisor to groups including NASA.


What You’ll Learn in this Episode :

  • The subtle gender and sex discriminations that Saralyn’s consulting organization iGIANT has uncovered in large companies
  • How gender and sex based differences can be seen in nearly every facet of life
  • How Saralyn maintains balance in her highly active life
  • What Saralyn does each week to have ‘self-time’
  • Tips and advice on perspective shifts to see value in the work that you do


Saralyn began studying women’s health in the 1990s when the accepted approach to women’s health was the “Bikini Medicine Model.” This model places focus on activity within breast tissues and the reproductive organs, resulting in a divided and disconnected understanding of women’s health and bodily functions. Saralyn recognized that this method was not sufficient, and thus developed the first women’s health fellowship to focus on a broader and more integrated study of women’s health.
Saralyn’s success with the women’s health fellowship led her to become the Senior Policy Advisor for the White House OSTP, a position she maintains today. As the Senior Policy Advisor Saralyn further pursued her dedication to interdisciplinary analysis and developed the iGIANT, or the Impact of Gender/Sex on Innovation and Novel Technologies, model. At its core, iGIANT enhances progress across the board, as it is useful for policy developers in government, industry, academia, professional societies, and advocacy to name a few. Examples of the work iGIANT has uncovered include the discovery that some car manufacturers safety features are designed to protect a average man’s build, which leads to greater injury for women when they get in accidents. Such discrete subtleties often go unnoticed but can be hugely impactful.


Currently Saralyn continues developing iGIANT and acts as president to her consulting organization, Solamed Solutions. She also provides consulting guidance to groups such as NASA, with whom she studies the effects of space travel on the human body. Although she acknowledges that she has met many barriers throughout her work, the progression of the work itself has come naturally. Because the work she does is truly impactful and intuitive, she feels a sense of ease and confidence each day.


Saralyn finds that having outlets and an understanding that she can’t do it all are her saving grace. She schedules a class in each week and recommends, “people find whatever creative outlet then can and go do it, and not be competitive with it.”

It’s difficult to cover everything that Saralyn has accomplished throughout her life, and yet she discusses her work with an air of calm. Her advice to her younger self is some that I think we may all benefit from hearing.

“The universe will take care of you. Don’t be scared, not everything is that important. If something looks impossible wait a few minutes because a door is going to open and you’re going to find another way through.”


Describe one personal habit that contributes to your well-being:

I make I schedule in exercise classes.

What super power did you discover you had only to realize it was there all the time?


What advice would you give to your 25 or 30 year old self?

The universe will take care of you. Don’t be scared.

Get my FREE chapter of Dr. Mark’s book now!
Check Out the Links Mentioned in this Episode!

Learn more about iGIANT

Solamed Solutions

The White House Office of Science and Technology Policy

A Brief Biography of Saralyn Mark

“The Impact of Sex in Space,” an article Mark wrote for the Huffington Post