For anyone trying to start a business or new project, there’s a juggling act to be had. We need to rearrange our schedules and lives to make sure we can put sufficient energy into this new endeavor. Generally, that means taking away some time or energy from other responsibilities, or, as Emily Bennett of Baby Blastoff! has found, asking for help.
Emily Bennett is the founder of owner of Baby Blastoff!, a children’s clothing line aimed to transcending gender stereotype messages found in most children’s clothing. Her clothing is USA-made, unisex, printed from Emily’s original artwork, and made from high quality fabric. Emily sources all materials from local, reputable businesses, and sustainably manufactures all products in Albuquerque, New Mexico, supporting her community economically. Emily has her masters in education, and prior to starting Baby Blastoff she taught kindergarten, first, and second grade for five years. In this episode, Emily and I talk about the challenges of being a solopreneur, how to create a schedule that allows you to nurture your business and your family or personal life, and why it is so important to encourage gender equality at a young age.
What You’ll Discover in This Episode:
- What Emily does to maintain motivation as a solopreneur
- How Emily is able to create a schedule that allows her to fill her roles both in her family and in her business
- How you can use your creative skills to sell your product, business, or self
More About Emily
Emily began her business around the time that her son was born. In looking for clothing for him, she was shocked to see that so many of the clothing items available had phrases that blatantly perpetuated gender stereotypes, such as ““lock up your daughters,” or “tough guy.” “I can’t believe the messages we put on babies without thinking very much about how that impacts their lives and how others treat them.” Emily knew that other parents shared her dissatisfaction, so she decided to make clothing of her own.
Baby Blastoff! began in 2014, and seeks to create baby’s clothing with gender neutral or stereotype destroying messages. All of the clothing is meant for both boys and girls, though she hopes that she is able to encourage people to reexamine the words they use when speaking to any child. For her son and other boys, she “wants boys to have the message that they can be gentle. that’s part of being a boy too.” Emily explains, “we would all benefit from a world that was more equal.”
Emily’s business began at the same time that she began motherhood, and she quickly found that there simply wasn’t enough time in the day to take care of everything she needed to. She felt herself growing frustrated and resentful, and finally decided there needed to be a change. She and her family worked out a new schedule so that she could dedicate more time to her business. Right away, “that feeling of resentment melted away” and Emily was able to “get what I needed and take care of myself.”
For anyone hoping to start out on a business project on their own, Emily recommends that each day you ask yourself, “what can I do to feel productive today?” and be sure to ask for what you need both from your support system, and from yourself.
Check Out the Links Mentioned in This Episode!